What is the primary role of a real estate broker?

The primary role of a real estate broker is to negotiate sales transactions on behalf of clients. Brokers serve as intermediaries between buyers and sellers, facilitating communication and ensuring that both parties reach a mutually beneficial agreement. This includes understanding market conditions, pricing strategies, and legal requirements that impact the negotiation process.

While some brokers may offer additional services like helping with mortgage approvals or providing property management, their fundamental responsibility revolves around representing clients in real estate transactions, securing the best possible deal while protecting their clients’ interests. Therefore, the emphasis on negotiation captures the essence of a broker’s critical function in the real estate process.