What is the role of a listing agent in real estate transactions?

Prepare for the Kentucky 96-Hour Salesperson Test with multiple choice questions and detailed explanations. Boost your knowledge and confidence for success!

The role of a listing agent in real estate transactions is specifically to represent the seller. This includes a variety of responsibilities, such as helping the seller set an appropriate listing price based on market analysis, marketing the property to potential buyers, and managing showings and open houses. The listing agent acts as a trusted advisor for the seller throughout the process, guiding them in negotiations and helping to address any concerns that may arise during the sale.

While a listing agent does play a part in the overall transaction, their primary loyalty and legal obligation is to the seller. This means they are focused on achieving the best possible outcome for the seller, including negotiations and securing offers. Other roles, such as buyer representation or managing leases, fall under different responsibilities that do not pertain to the listing agent's duties. Therefore, the correct answer accurately reflects the core function of a listing agent in the real estate industry.

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